![]() When ASE was embroiled in a pollution scandal, ASE chairman Jason Chang (張虔生) stressed the company’s goal to “put down roots in Taiwan.” As they appealed to their “Taiwanese company” status, it implied an intimate relationship for people “to put their faith in,” trying to identify identify as “one of us.” For the Chinese market, the companies promote their own “Chinese brands,” but when they encounter problems, they appeal to their “Taiwanese company” status and emphasize their “Taiwanese bloodline.”įor example, when HTC had difficulties making inroads into the Chinese market, HTC chairwoman Cher Wang (王雪紅) came back here to seek support from Taiwanese consumers. This double identity would be better described as “companies of cross-strait capital.” This type of capital was originally born in Taiwan, but the operations reached across the Strait and their revenues in China have far exceeded those in Taiwan. To categorize them in the traditional way as either Taiwanese companies or Chinese companies would not be precise enough, because they are both. Let’s take a look at Want Want Group, Ting Hsin Group and ASE Group, for example. Quite a few big business conglomerates have their operational bases in both Taiwan and China, so are these Taiwanese capital-funded companies or Chinese capital-funded companies? Wu Jieh-min (吳介民): On the current situation, we must go in more depth to analyze the flow of financial capital and the modes of business operation across the Taiwan Strait. How would you examine issues of the current business and trade development across the Strait ? Liberty Times: The cross-strait service trade agreement and the free economic pilot zones have been forwarded to the legislature for review.
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